PUBLICATION OF UK HOUSE OF LORDS SELECT COMMITTEE ON SOFT POWER

[indraadnan]

Select Committee on Soft Power and the UK's Influence - First Report

Indra Adnan, Director of Soft Power Network, was asked to contribute written evidence to the UK House of Lords Select Committee on “Soft Power and the UK’s Influence“, 20th December, 2013.

Her text is on Page 12 of the “Evidence” document (available here at the HoL website) Or as a standalone document here: Beyond Security – Indra Adnan submission to HoL “UK & Soft Powe...

Persuasion and Power in the Modern World Here you can browse the report which was ordered by the House of Lords to be printed 11 March 2014. CONTENTS Terms of Reference Summary Conclusions and recommendations Chapter 1: Introduction Chapter 2: Radical changes to balances of power Geopolitical shifts in the distribution of power Hyper-connectivity Hyper-connectivity and the diffusion of power: loss of Governmental... Hyper-connectivity and the diffusion of power: the empowerment of c... Hyper-connectivity and the diffusion of power: the empowerment of i... Chapter 3: Responding to change: hard, soft and smart power Shortcomings in what can be achieved through force alone The changing nature of diplomacy A different form of power: attraction and influence Why soft power is difficult: the problem of orchestration Why soft power is difficult: the problem of communication How to use power smartly Box 1: The 2013 Syria crisis: the roles of hard, soft and smart power Communicating smart power Maintaining a lead in smart power Chapter 4: The UK's soft power assets: their role and function Shaping foreign policy to gain soft power Supporting diplomacy that works Making the most of the Armed Forces in a changing world Ensuring the UK's international aid commitments support the UK's so... CSOs and NGOs—soft power projection outside Government How British institutions and values add to the UK's influence Making the UK's voice heard through international networks Deriving soft power from the UK's networks and alliances The United Nations, NATO, G8 and G20 The Commonwealth The European Union and the UK's soft power potential Soft power, trade promotion and national prosperity Tourism Supporting the UK's excellence in education Scholarships and scholars—nurturing the two-way flow Working together: research collaboration English, language teaching and the UK's connectivity Visa and immigration policies and their impact on the UK's power an... Soft power and diaspora communities Culture, influence, soft power and trust The British Council Cultural activity Creative industries Communications, soft power and the media Sport and soft power Conclusion Chapter 5: The coordination and reinforcement of the UK's soft power Supporting a strong strategic narrative The Government's internal coordination Poor internal coordination leads to poor external communication Chapter 6: Conclusion

Indra Adnan, Director of Soft Power Network, was asked to contribute written evidence to the UK House of Lords Select Committee on “Soft Power and the UK’s Influence“, 20th December, 2013.

Her text is on Page 12 of the “Evidence” document (available here at the HoL website) Or as a standalone document here: Beyond Security – Indra Adnan submission to HoL “UK & Soft Powe....