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Applying soft power: the Brazilian and British perspectives

Event Details

Applying soft power: the Brazilian and British perspectives

Time: March 12, 2013 from 12pm to 6pm
Location: Brazilian British Centre, Sao Paolo
City/Town: Sao Paulo, Brazil
Event Type: round, table
Organized By: indraadnan
Latest Activity: Mar 13, 2013

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Event Description

[Indra Adnan is attending as facilitator/speaker]

Applying Soft Power - schedule

The 6th roundtable meeting in the Wilton Park public diplomacy series will bring together up to 40 public diplomacy practitioners including senior leaders, academics, business, media and other communications specialists for an expert exchange on soft power application.

The meeting will consider:

  •   how to move from soft power theory to practical application

  •   ways in which to maximise and evaluate the impact of soft power assets

  •   future collaboration through the development of soft power networks

    Through frank and off the record discussion under the Wilton Park protocol, participants will share ambitions, challenges and opportunities and look for ways in which to enhance future co-operation. Participants will be mainly from the UK and Brazil and will also draw on expertise from some selected countries.

    In association with British Embassy in Brazil 

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