SOFT POWER NETWORK

PUBLICATION OF UK HOUSE OF LORDS SELECT COMMITTEE ON SOFT POWER

Select Committee on Soft Power and the UK's Influence - First Report

Indra Adnan, Director of Soft Power Network, was asked to contribute written evidence to the UK House of Lords Select Committee on “Soft Power and the UK’s Influence“, 20th December, 2013.

Her text is on Page 12 of the “Evidence” document (available here at the HoL website) Or as a standalone document here: Beyond Security – Indra Adnan submission to HoL “UK & Soft Powe...


Persuasion and Power in the Modern World


Here you can browse the report which was ordered by the House of Lords to be printed 11 March 2014.


CONTENTS


Terms of Reference

Summary

Conclusions and recommendations

Chapter 1: Introduction

Chapter 2: Radical changes to balances of power

Geopolitical shifts in the distribution of power

Hyper-connectivity

Hyper-connectivity and the diffusion of power: loss of Governmental...

Hyper-connectivity and the diffusion of power: the empowerment of c...

Hyper-connectivity and the diffusion of power: the empowerment of i...

Chapter 3: Responding to change: hard, soft and smart power

Shortcomings in what can be achieved through force alone

The changing nature of diplomacy

A different form of power: attraction and influence

Why soft power is difficult: the problem of orchestration

Why soft power is difficult: the problem of communication

How to use power smartly

Box 1: The 2013 Syria crisis: the roles of hard, soft and smart power

Communicating smart power

Maintaining a lead in smart power

Chapter 4: The UK's soft power assets: their role and function

Shaping foreign policy to gain soft power

Supporting diplomacy that works

Making the most of the Armed Forces in a changing world

Ensuring the UK's international aid commitments support the UK's so...

CSOs and NGOs—soft power projection outside Government

How British institutions and values add to the UK's influence

Making the UK's voice heard through international networks

Deriving soft power from the UK's networks and alliances

The United Nations, NATO, G8 and G20

The Commonwealth

The European Union and the UK's soft power potential

Soft power, trade promotion and national prosperity

Tourism

Supporting the UK's excellence in education

Scholarships and scholars—nurturing the two-way flow

Working together: research collaboration

English, language teaching and the UK's connectivity

Visa and immigration policies and their impact on the UK's power an...

Soft power and diaspora communities

Culture, influence, soft power and trust

The British Council

Cultural activity

Creative industries

Communications, soft power and the media

Sport and soft power

Conclusion

Chapter 5: The coordination and reinforcement of the UK's soft power

Supporting a strong strategic narrative

The Government's internal coordination

Poor internal coordination leads to poor external communication

Chapter 6: Conclusion

Indra Adnan, Director of Soft Power Network, was asked to contribute written evidence to the UK House of Lords Select Committee on “Soft Power and the UK’s Influence“, 20th December, 2013.

Her text is on Page 12 of the “Evidence” document (available here at the HoL website) Or as a standalone document here: Beyond Security – Indra Adnan submission to HoL “UK & Soft Powe....

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