SOFT POWER NETWORK

NEW E-BOOK

By Indra Adnan, Director of the Soft Power Network

THE SOFT POWER AGENDA: Writings and Interventions

Download here (PDF).

More on the book here

CONSULTANCY & SERVICES

Members

WARM WELCOME

Welcome to the site. Here you will find a growing collection of ideas, practices and projects  aligned to the concept of soft power.

While Joseph Nye's original coining of the term Soft Power has, till now, been explored mostly for its relevance to international relations, on this site we pull it back to its constituent parts and see how it can be made relevant and useful at a variety of levels.

If soft power was defined in contrast to hard power, then it must be as useful to individuals, communities and organisations as it is to nations. More than that, if one wants to understand where the macro soft power of nations arises from, then it might help to look at the micro soft power of its leaders and citizens.

Please Join Us to contribute your thoughts and initiatives to a growing field of activity.

 

WHAT IS SOFT POWER?

Soft Power is a 'psychosocial' phenomenon, sourced in the culture of a nation or the character of an individual.

It arises in relationship with another country, community or person and is experienced as the power of attraction. It is carried through the networks where image, reputation, and popularity are forged and is expressed as the ability to influence the decisions of others without the use of force.

Soft Power is of interest to nations because it translates directly into influence – other nations listen. It also leads indirectly to more trade, tourism and investment. It is of interest to individuals because it gives them clout. Soft powered individuals get things done because others want to support them.

Soft Power cannot be manufactured, contrived, bought or sold. But it can be generated through paying attention to behaviour, activity, values, and relationship.

Soft Power Network is a meeting point for those interested in generating soft power and a resource for those looking for practices, tools, and help to use them.

For more about Soft Power continue here or email Indra Adnan

Blog Posts

BRITAIN HAS TO LEAD WITH SOFT POWER

Why soft power is more effective than hard power in our interconnected world.

Yesterday we found…

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Posted by indraadnan on August 30, 2013 at 15:30

Global Governance Gets A New Image: Huffington Post

I suspect it was no accident that Simon Anholt's masterclass was held on the 28th floor of Millbank Tower -- one of the higher points in London (though, not yet the Shard). Instantly we were breathing the rarefied air of the global consultant,…

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Posted by indraadnan on March 10, 2013 at 13:00

Indra Adnan's NATO address

The following is a talk given by Indra Adnan, Director of Soft Power Network to NATO at a Brussels conference convened by Stephanie Babst on the…

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Posted by indraadnan on April 14, 2012 at 22:30

SOFT POWER DAILY NEWS

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Latest Activity

Helena Farias Galvani is now a member of SOFT POWER NETWORK
Nov 15
Tim Sowula is now a member of SOFT POWER NETWORK
Oct 17
Hüdai Ekinci is now a member of SOFT POWER NETWORK
Oct 16
Paulo Nascimento Dourado is now a member of SOFT POWER NETWORK
Aug 18

Events

Soft Power – Advocacy

 

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