soft power network

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For more info, please mail Indra Adnan

soft power network is a social network

Members

A WARM WELCOME TO YOU

softpower.jpgThis is where we begin to address the imbalance of hard and soft power at all levels of society.

Tell the network how that imbalance expresses itself in your life and more importantly, how you are responding.

Maybe you have suppressed your softer, more empathetic self in favour of an overtly harder way of being and acting in order to get on in the world. What is missing? How are you going to be different? Who will benefit?

Or maybe you can see an overly 'masculine' structure at work which is limiting the participation of women and even some men. What does that look like? What alternatives can you suggest, what would be the knock on effects?

Or maybe, you have a great sense of a global imbalance: where the combination of the military arms complex, an inequitable global economy and the continued destruction of the environment - in the name of growth - adds up to a hard powered culture you can no longer support.

Talk about it here. Be specific about what you see and what you can do to change. Help build a coalition for soft power which will lead, over time, to a much better partnership between hard and soft power for a much better world.

Forum

Masculine/Feminine or Male/Female?

Started by Gwyn Feb 14, 2009.

The Financial Crisis

Started by Jamie Walton Dec 10, 2008.

Men and Women Take on the Economy Together 2 Replies

Started by Gwyn. Last reply by Gwyn Dec 4, 2008.

Videos

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WHAT IS SOFT POWER?

Soft power is getting results without the use of force. It’s the opposite of hard power, which is getting results using force. Words that are associated with soft power are dynamic, flexible, connected, transformative – all the words that say change is possible without destruction.

Some, like Professor Joseph Nye who first made the distinction, call it the Power of Attraction –the power that draws people to work with you and support you in your endeavours. How much you have depends on how much others appreciate the way you are in the world, what you stand for. Also how open you are to engagement.

In the world of international relations, soft power arises out of listening and mediating, being democratic, acting like a global citizen and having attractive goods and services on offer. Soft power is the opposite of using arms, money or the threat of exclusion to set the terms of your engagement. If hard power is the one-way deal, then soft power is reciprocity - mutual agreement, mutual benefit, mutual appreciation.

The Soft Power Network is for those who are ready to explore the potential of soft power - what its elements are, how it functions in our personal, social and political lives - and champion it.
Almost twenty years ago, Joseph Nye made a distinction... more...

Blog Posts

INDRA ADNAN'S NATO ADDRESS

The following is a talk I gave in Brussels to NATO at a conference they convened on the Power of Soft Power on 27th March, 2012. Other contributors included Philip Seib, Professor of Journalism and Public Diplomacy, University of Southern California, Jed Willard, Director, The Public Diplomacy Collaborative, Harvard Kennedy School, Joi…

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Posted by indraadnan on April 14, 2012 at 22:30

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Soft Power Daily News

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Events

Soft Power Around the World

softpower.jpg Click here for a range of links that shows the international resonance of the concept of Soft Power.

Soft Power - Reading List

softpower.jpg Not much has been written about soft power to date - but here are some books that help towards an understanding.

Soft Power on The Guardian: Comment Is Free

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Latest Activity

William Scaggs is now a member of soft power network
Apr 27
indraadnan posted a blog post

INDRA ADNAN'S NATO ADDRESS

The following is a talk I gave in Brussels to NATO at a conference they convened on the Power of Soft Power on 27th March, 2012. Other contributors included Philip Seib, Professor of Journalism and Public Diplomacy, University of Southern California, Jed Willard, Director, The Public Diplomacy Collaborative, Harvard Kennedy School, Joi Ito, Director of MIT Media Lab, Elizabeth Linder, Politics and Government, Europe, Middle East & Africa for Facebook, Mitchell Baker, Chairwoman, Mozilla and…See More
Apr 14
Manuel Abecasis is now a member of soft power network
Feb 11
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Jan 26

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