Featured Blog Posts (4)

Select Committee on Soft Power and the UK's Influence - First Report

Indra Adnan, Director of Soft Power Network, was asked to contribute written evidence to the UK House of Lords Select Committee on “Soft Power and the UK’s…

Why soft power is more effective than hard power in our interconnected world.

Yesterday we found ourselves once again on the edge of that whirlpool that, with one moment of weakness, could pull us bewilderingly into the heart of darkness that is pointless, murderous war. Pointless because dropping bombs on Syria will no more solve the regional…

I suspect it was no accident that Simon Anholt's masterclass was held on the 28th floor of Millbank Tower -- one of the higher points in London (though, not yet the Shard). Instantly we were breathing the rarefied air of the global consultant, able to grasp distance as an illusion and imagine ourselves making our mark on any one of the august institutions reduced to LEGO blocks before us.

If you have never heard of Simon Anholt, don't own up to it. Those who have tend to be VIPs --…

The following is a talk given by Indra Adnan, Director of Soft Power Network to NATO at a Brussels conference convened by Stephanie Babst on the Power of Soft Power on 27 March, 2012. Other contributors included Philip Seib, Professor of Journalism and Public Diplomacy, University of Southern California, Jed Willard,…