SOFT POWER NETWORK

New Publication; Identifying Meaningful Networks in Public Diplomacy

The potential benefits of collaboration rely on finding the right people with which to work and the right spaces within which to interact with them. One approach to the identification of potential collaborators within complex networks or evaluating the impact of resulting actions would be to analyse the series of relationships through network analysis.

Published by the University of California, Mapping the Great Beyond: Identifying Meaningful Networks in Public... examines how network analysis and data mapping can be used to support collaboration. The specific focus is Foreign Policy but the techniques are equally useful in domestic policy, the private sector or supporting charitable activities.

Download document: Here

CPD Announcement:
CPD Perspectives: Mapping the Great Beyond
Apr 30, 2010

In the most recent issue of CPD Perspectives, Mapping the Great Beyond: Identifying Meaningful Networks in Public Diplomacy, Dr. Ali Fisher highlights the importance of mapping social networks for the field of public diplomacy.

In part one of Mapping the Great Beyond, Fisher discusses the value social media tools bring to PD practitioners and the new tools available to identify nodes of influence and alternative ways to engage publics.

Providing clear examples of the utility of these new resources for PD, the second part of his paper illustrates the value of resource mapping and information coordination at strategic level.

Fisher’s concluding section discusses the use of network mapping to evaluate public diplomacy and contends that mapping networks can create new information for public diplomacy practitioners and scholars to better implement and evaluate public diplomacy strategies.

CPD Perspectives is a periodic publication for the USC Center on Public Diplomacy and highlights scholarship intended to stimulate critical thinking about the study and practice of public diplomacy.

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