Following #UKElection; priorities for week 2
The sacking of Stuart MacLennan for comments made on Twitter confirmed
Twitter would have at least one influence on the election. A few
#tags have been trending and fallen out of use already, but so far
little has been won or lost – apart of course from Stuart
Trending topics will be important along with which messages people choose to
RT. In any form of campaigning, the message is half the battle; the
other half is finding the right people with which to interact. As the
name suggests social networking is based on the interaction within a
network. Those networks can be represented
in a series of images.
How it works:
The dots (nodes) represent user accounts or for example #tags. Any
two nodes that are connected are shown to be linked by a line (edge).
As many individuals will create the same series of connections,
clusters can be identified. Some clusters will be more important to
target than others when developing strategy.
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