SOFT POWER NETWORK

What is the current state of UK Parties' Soft Power? by Ali Fisher

Following #UKElection; priorities for week 2

The sacking of Stuart MacLennan for comments made on Twitter confirmed Twitter would have at least one influence on the election. A few
#tags have been trending and fallen out of use already, but so far
little has been won or lost – apart of course from Stuart
MacLennan.


Trending topics will be important along with which messages people choose to RT. In any form of campaigning, the message is half the battle; the
other half is finding the right people with which to interact. As the
name suggests social networking is based on the interaction within a
network. Those networks can be
represented
in a series of images.


How it works: The dots (nodes) represent user accounts or for example #tags. Any
two nodes that are connected are shown to be linked by a line (edge).
As many individuals will create the same series of connections,
clusters can be identified. Some clusters will be more important to
target than others when developing strategy.



More...UK election Twitter analysis week 1-2.2.pdf

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