I was walking down Balham High Road on my last trip to London a few weeks ago and looked up from being lost in thought to find my eyes focusing on the word 'EGA' on a sign above a coffee shop. Immediately, I found myself thinking, 'EGA - that must be the feminine of EGO?'. I really started to wondered if I was onto something here. Momentarily, my own EGO started thinking I may have discovered some major psychological construct heretofore unchartered. When I got home a cursory google search…
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